Despite economic hardship, the business of sports is booming around the
globe. It has been a multi-billion-dollar industry. In 1997, the $ 162 billion
sports industry was ranked 11th among 50 industries in the United States. Now it
has been projected to $ 400 billion sports industry in the United
States.
The concept of university of sports is nothing new. In the modern world, the scientific training methods, effective management, strong administration; adequate medical, finance and marketing supports, and the role of mass media including public and private broadcasters and print media have been the focal point for sports science education. Many countries have established such university for the overall development of sports and sports science through education, research and service. Similarly an institution entitled Bangladesh University of Sports (BUS) can be set up in the country for the promotion and flourishing of sports.
The mission of BUS should be an independent and non-profit academic institution accrediting with the University Grants Commission of Bangladesh (UGCB) as a public university which will dedicate to sports science education and grant the bachelor, master and doctoral degree programmes in the discipline of sports science education where the nation can build the scientific sports careers for the talents.
To fulfil the mission, the BUS can introduce the four-year bachelor of sports science (BSS) degree programmes in six disciplines. These are: Bachelor of Sports Science in Sports Management (BSSSM), Bachelor of Sports Science in Sports Coaching (BSSSC), Bachelor of Sports Science in Sports Medicine (BSSSMED), Bachelor of Sports Science in Sports Nutrition (BSSSN), Bachelor of Sports Science in Sports Psychology (BSSSPSY), and Bachelor of Sports Science in Sports Media (BSSSMEDIA).
The courses of BSSSM can consist of organisation and management in sports, leadership principles in sports, personnel management in sports, sports promotion and event planning, public relation in sports, sports administration, sports marketing, sports law and risk management, sports facility management, foundations of amateur and professional sports, sports ethics, legal concept in sports, sports media, sports history, study on adapted and disability sports, and fund raising and sports agents. The career opportunities of BSSSM are school, college and university athletic department management, marketing director, recreation director, physical education director, sports media, sports writer, professional sports teams, athletic leagues, fitness centres and adapted and disability sports organisations.
The courses of BSSSC can consist of sports psychology, sports sociology, sports coaching methodology, sports nutrition, sports medicine, exercise physiology, sports biochemistry, sports anthropometry and sports biomechanics, exercise metabolism, kinesiology and human development, and coaching programmes of adapted and disabled sports. Students can choose a course of sports coaching from the list of athletics (track and field), badminton, basketball, body building, boxing, cricket, cycling, field hockey, football (soccer), gymnastics, swimming, tennis, volleyball, weightlifting and wrestling. The career opportunities of BSSSC are in health care facilities and athletic sports organisations such as personal trainers, fitness consultants, health club managers and wellness coaches, physical education teachers, nutritionists, performance analysts, sports coaches, athletic trainers, therapists and many more.
The BSSSMED degree of BUS can make a sports doctor who is specialised in the prevention and treatment of injuries typically associated with athletic activities. The courses of BSSSMED can consist of biomechanics, kinesiology, human anatomy, health, fitness and wellness, nutrition, sports medicine, first aid and cardio-pulmonary resuscitation (CPR), sports psychology, exercise physiology, strength and conditioning, stress management, substance abuse, basic therapeutic modalities for musculoskeletal injuries, advanced care and prevention of athletic injuries, integrated studies in sports medicine capstone, knowledge on clinical sports medicine, conception on adapted and disability sports, sports administration and law, sports marketing and promotions, and healthcare communication. The career opportunities of BSSSMED are bio-mechanists, sports team trainers, exercise physiologists, physical therapists, fitness instructors, rehabilitation specialists, sports nutritionist and personal trainers. Many colleges have sports medical doctors on staff to tend to the players on their various athletic teams. Besides, in professional sports, a sports doctor can be affiliated with a specific team and paid to maintain health and longevity of the players and coaches.
Sports scientists recognise that nutrition plays a major role in achieving success in sports. So, the BUS can offer BSSSN degree programme. The courses of BSSSN can be highlights on advanced nutrition, kinesiology, exercise physiology, vitamins and minerals, exercise and aging, health promotion, sports supplements, natural biological diet, applied neuro-biology and enzymes and nutrition. The career opportunities of BSSSN are personal trainer, health fitness instructor, nutritionist, consultant and dietician.
Sports psychology is a multi-disciplinary field spanning psychology, sports science and sports medicine. It focuses on performance, motivation and the psychological benefit of sports. Sports psychologists work with athletes struggling to overcome psychological barriers that hinder athletic performances. So, the BUS can introduce BSSSPSY degree programme. The courses of BSSSPSY can be highlights on history of sports and psychology, group dynamics in sports, social psychology in sports, research design and analysis, sports psychology for coaches, cultures and sports psychology, biomechanics of sports and positive psychology. The career opportunities of BSSSPSY are professional sports franchises, gyms, schools, colleges, universities, clinical sports psychology, health services and private practices.
The BUS can introduce BSSSMEDIA programme. The courses of BSSSMEDIA can be highlights on sports marketing, sports marketing research, global sports marketing strategies, sports sales and sponsorships, new media distribution, social media and sports marketing, sports events and entertainment, public relation in sports, sports law and contracts, and sports licensing and intellectual property. The career opportunities of BSSSMEDIA are electronic broadcaster, journalist, sports writer, sports columnists, media announcer/presenter, media liaison, marketing manager, public relation consultant and radio/television producer.
In the near future, as the BUS grows significantly, it can introduce the two-year Master of Sports Science (MSS) degree programmes in the six disciplines.
The doctoral degree programmes can enrich BUS's sports science education by offering Doctor of Sports Science (DSS) degree in seven disciplines - sports management, sports coaching, health and fitness, sports medicine, sports nutrition, sports psychology, and sports theory.
Sports diplomas are designed to meet the needs of coaches, trainers, fitness leaders and managers who desire to be expert in the field of sports science education through refresher courses with up-to-date information. The BUS, thus can introduce a one-year Sports Science Diploma (SSD) programmes in nine disciplines which are sports management, sports coaching, sports fitness, personal training, sports strength and conditioning, sports wellness, sports nutrition, sports injury management, and sports psychology.
Besides, the BUS can initiate the training and development programmes for referees, umpires and judges in line with international standard. If necessary, the BUS can contact with FIFA, ICC and other international sporting organisations.
The sports science infrastructure of BUS should be equipped with modern facilities including stadium, gymnasium, Olympic size swimming pool, indoor and outdoor swimming pools, indoor and outdoor basketball courts, indoor soccer facility and outdoor soccer fields, eight lines grass, cinder and synthetic tracks, indoor track and field, five lines jogging and cross country tracks, and other facilities. Separate facilities are needed to promote indoor hockey, cycling velodrome, tennis hard and grass courts, indoor tennis, cricket ground with turf, cricket net cemented, turf and artificial turf, floodlit cricket, indoor cricket facility, archery ground, cinder and sand volleyball court, indoor hall for volleyball, handball, karate, judo, weightlifting, wrestling, badminton, table tennis and boxing, shooting complex of 10, 25 and 50-metre range, nine-hole golf courses, audio visual centres with dormitories for the trainees and coaches.
The BUS also should be equipped with track and field test sites and labs of barometric pressure, biochemistry, biomechanics, morphology, human performance, physiology, environmental research, sports psychology for sports science, and for sports medicine, sports medicine clinic which should consist of internal medicine, orthopaedics, otolaryngology, dermatology, ophthalmology, dentistry and gynecology, clinical lab, athletic rehabilitation room, counselling room, nutritional consulting and guidance room, X-ray room, CT room, MRI room, hyperoxia treatment room, sports technologies and sports message and sauna.
The BUS library should be enriched with valuable collection of sports science and sports medicine books along with other sporting disciplines, journals, newspapers, publications as well as audio video aids so that professionals can enhance their theoretical and technical knowledge. The BUS can publish monthly magazine "The Sports World" both in English and Bangla.
It would be a good addition for BUS to establish a national sports museum to preserve sports history, heritage and archives of the country as well as the world.
The concept of university of sports is nothing new. In the modern world, the scientific training methods, effective management, strong administration; adequate medical, finance and marketing supports, and the role of mass media including public and private broadcasters and print media have been the focal point for sports science education. Many countries have established such university for the overall development of sports and sports science through education, research and service. Similarly an institution entitled Bangladesh University of Sports (BUS) can be set up in the country for the promotion and flourishing of sports.
The mission of BUS should be an independent and non-profit academic institution accrediting with the University Grants Commission of Bangladesh (UGCB) as a public university which will dedicate to sports science education and grant the bachelor, master and doctoral degree programmes in the discipline of sports science education where the nation can build the scientific sports careers for the talents.
To fulfil the mission, the BUS can introduce the four-year bachelor of sports science (BSS) degree programmes in six disciplines. These are: Bachelor of Sports Science in Sports Management (BSSSM), Bachelor of Sports Science in Sports Coaching (BSSSC), Bachelor of Sports Science in Sports Medicine (BSSSMED), Bachelor of Sports Science in Sports Nutrition (BSSSN), Bachelor of Sports Science in Sports Psychology (BSSSPSY), and Bachelor of Sports Science in Sports Media (BSSSMEDIA).
The courses of BSSSM can consist of organisation and management in sports, leadership principles in sports, personnel management in sports, sports promotion and event planning, public relation in sports, sports administration, sports marketing, sports law and risk management, sports facility management, foundations of amateur and professional sports, sports ethics, legal concept in sports, sports media, sports history, study on adapted and disability sports, and fund raising and sports agents. The career opportunities of BSSSM are school, college and university athletic department management, marketing director, recreation director, physical education director, sports media, sports writer, professional sports teams, athletic leagues, fitness centres and adapted and disability sports organisations.
The courses of BSSSC can consist of sports psychology, sports sociology, sports coaching methodology, sports nutrition, sports medicine, exercise physiology, sports biochemistry, sports anthropometry and sports biomechanics, exercise metabolism, kinesiology and human development, and coaching programmes of adapted and disabled sports. Students can choose a course of sports coaching from the list of athletics (track and field), badminton, basketball, body building, boxing, cricket, cycling, field hockey, football (soccer), gymnastics, swimming, tennis, volleyball, weightlifting and wrestling. The career opportunities of BSSSC are in health care facilities and athletic sports organisations such as personal trainers, fitness consultants, health club managers and wellness coaches, physical education teachers, nutritionists, performance analysts, sports coaches, athletic trainers, therapists and many more.
The BSSSMED degree of BUS can make a sports doctor who is specialised in the prevention and treatment of injuries typically associated with athletic activities. The courses of BSSSMED can consist of biomechanics, kinesiology, human anatomy, health, fitness and wellness, nutrition, sports medicine, first aid and cardio-pulmonary resuscitation (CPR), sports psychology, exercise physiology, strength and conditioning, stress management, substance abuse, basic therapeutic modalities for musculoskeletal injuries, advanced care and prevention of athletic injuries, integrated studies in sports medicine capstone, knowledge on clinical sports medicine, conception on adapted and disability sports, sports administration and law, sports marketing and promotions, and healthcare communication. The career opportunities of BSSSMED are bio-mechanists, sports team trainers, exercise physiologists, physical therapists, fitness instructors, rehabilitation specialists, sports nutritionist and personal trainers. Many colleges have sports medical doctors on staff to tend to the players on their various athletic teams. Besides, in professional sports, a sports doctor can be affiliated with a specific team and paid to maintain health and longevity of the players and coaches.
Sports scientists recognise that nutrition plays a major role in achieving success in sports. So, the BUS can offer BSSSN degree programme. The courses of BSSSN can be highlights on advanced nutrition, kinesiology, exercise physiology, vitamins and minerals, exercise and aging, health promotion, sports supplements, natural biological diet, applied neuro-biology and enzymes and nutrition. The career opportunities of BSSSN are personal trainer, health fitness instructor, nutritionist, consultant and dietician.
Sports psychology is a multi-disciplinary field spanning psychology, sports science and sports medicine. It focuses on performance, motivation and the psychological benefit of sports. Sports psychologists work with athletes struggling to overcome psychological barriers that hinder athletic performances. So, the BUS can introduce BSSSPSY degree programme. The courses of BSSSPSY can be highlights on history of sports and psychology, group dynamics in sports, social psychology in sports, research design and analysis, sports psychology for coaches, cultures and sports psychology, biomechanics of sports and positive psychology. The career opportunities of BSSSPSY are professional sports franchises, gyms, schools, colleges, universities, clinical sports psychology, health services and private practices.
The BUS can introduce BSSSMEDIA programme. The courses of BSSSMEDIA can be highlights on sports marketing, sports marketing research, global sports marketing strategies, sports sales and sponsorships, new media distribution, social media and sports marketing, sports events and entertainment, public relation in sports, sports law and contracts, and sports licensing and intellectual property. The career opportunities of BSSSMEDIA are electronic broadcaster, journalist, sports writer, sports columnists, media announcer/presenter, media liaison, marketing manager, public relation consultant and radio/television producer.
In the near future, as the BUS grows significantly, it can introduce the two-year Master of Sports Science (MSS) degree programmes in the six disciplines.
The doctoral degree programmes can enrich BUS's sports science education by offering Doctor of Sports Science (DSS) degree in seven disciplines - sports management, sports coaching, health and fitness, sports medicine, sports nutrition, sports psychology, and sports theory.
Sports diplomas are designed to meet the needs of coaches, trainers, fitness leaders and managers who desire to be expert in the field of sports science education through refresher courses with up-to-date information. The BUS, thus can introduce a one-year Sports Science Diploma (SSD) programmes in nine disciplines which are sports management, sports coaching, sports fitness, personal training, sports strength and conditioning, sports wellness, sports nutrition, sports injury management, and sports psychology.
Besides, the BUS can initiate the training and development programmes for referees, umpires and judges in line with international standard. If necessary, the BUS can contact with FIFA, ICC and other international sporting organisations.
The sports science infrastructure of BUS should be equipped with modern facilities including stadium, gymnasium, Olympic size swimming pool, indoor and outdoor swimming pools, indoor and outdoor basketball courts, indoor soccer facility and outdoor soccer fields, eight lines grass, cinder and synthetic tracks, indoor track and field, five lines jogging and cross country tracks, and other facilities. Separate facilities are needed to promote indoor hockey, cycling velodrome, tennis hard and grass courts, indoor tennis, cricket ground with turf, cricket net cemented, turf and artificial turf, floodlit cricket, indoor cricket facility, archery ground, cinder and sand volleyball court, indoor hall for volleyball, handball, karate, judo, weightlifting, wrestling, badminton, table tennis and boxing, shooting complex of 10, 25 and 50-metre range, nine-hole golf courses, audio visual centres with dormitories for the trainees and coaches.
The BUS also should be equipped with track and field test sites and labs of barometric pressure, biochemistry, biomechanics, morphology, human performance, physiology, environmental research, sports psychology for sports science, and for sports medicine, sports medicine clinic which should consist of internal medicine, orthopaedics, otolaryngology, dermatology, ophthalmology, dentistry and gynecology, clinical lab, athletic rehabilitation room, counselling room, nutritional consulting and guidance room, X-ray room, CT room, MRI room, hyperoxia treatment room, sports technologies and sports message and sauna.
The BUS library should be enriched with valuable collection of sports science and sports medicine books along with other sporting disciplines, journals, newspapers, publications as well as audio video aids so that professionals can enhance their theoretical and technical knowledge. The BUS can publish monthly magazine "The Sports World" both in English and Bangla.
It would be a good addition for BUS to establish a national sports museum to preserve sports history, heritage and archives of the country as well as the world.
Published in the Financial Express, Dhaka, Bangladesh, September 17, 2011
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